Unit 3 & 21 Digital Media

Stag Gyms Proposal Title:Stag Gyms Although the initial title of the magazine was planned to be Herts Gyms , I decided to come up with an alternative title; Stag Gyms . I think this title will give me more creative flexibility when it comes to designing and creating my logo and is much more visually as well as audibly attractive, as opposed to the mundane and overly self-explanatory magazine title of Herts Gyms. Executive Summary The print-based magazine I will be proposing to you today will be focusing on the theme/subject of fitness training and muscle building workout, covering locations for gymnastics,athletics and gymnastic services; or just simply Gyms . More precisely, the magazine will focus on improving the physical knowledge of the reader and motivate them to drive a healthy and active lifestyle, the magazine will categorically provide the reader with workout routines, form guides and interviews from professional athletes and fitness trainers providing tips and trick...

Interpretation of the Client Brief From the client brief I have interpreted that I am designated to generate ideas for a local, printed and opportunistic magazine; focused around the county of Hertfordshire, which later on may transfer into other neighbouring counties. The Herts Magazine is a newcomer to the market and has provided a relatively broad range of subjects for me to cover and implement into the first edition of their magazine, such as; theatre,music,art and sport. In terms of media, I understand that I will have to produce an online web magazine as well as a physical printed version. Initial Ideas From a quick interpretation of the client brief I have acquired a starting list of different generated ideas that I can implement into the first edition of the Herts Magazine,I personally have decided to focus on the sport genre of the magazine, however, I've chosen the music genre as an alternative. By focusing on the sports genre I'm also including fitness and a h...