Unit 3 & 21 Digital Media

Considering Client Feedback/Questions To the right are both my practice pitch and my final product pitch for Stag Gyms magazine. As part of the pitch I answered several questions resembling real client queries, after reviewing my practice pitch feedback I was able to identify any weaknesses in my product and resolve them; then after pitching the product again I got given more complex questions which allowed me to reconsider some aspects of my product in order to create better pre-production material and make my product more appealing to the target audience, hopefully making it more successful in the future. Some of the questions were indeed very useful and beneficial to my pre-production phase however some weren't as impactful. Evaluation of the Client Questions After pitching my magazine, some of the client  questions have proven to be exceptionally useful as feedback, launching us into our pre-production phase with extra knowledge and making us rethink some of the fe...

Pre-Production Material Moodboard For my first piece of pre-production material I made a simple mood board in Adobe Photoshop. This is to effectively capture the essence of the magazine and help the client visualize the theme/genre of the magazine before the production even starts. The moodboard also provides the client insight into the variety of content planned to be featured in the magazine, as well as it's atmosphere,tone and mood (as the self-explanatory name interprets).  The moodboard is a visual montage of the various aspects and themes that go into the magazine, this specific moodboard shows of the desired target audience that we are hoping to attract. Visualization Diagram This is the visualization diagram of the Stag Gyms double page spread, which I created in Adobe Illustrator. The diagram shows an example of what our average article might look like, specifically, we want to focus on showing a large graphic on one page, and the article on the ...

Presenting the Final Pitch for Stag Gyms Magazine After receiving feedback from my practice pitch I knew everything I need to know in order to make my final pitch as effective and successful as it possibly can be. Previously, one of my main weaknesses was misunderstanding some of the questions the audience have asked me, this time I'm confident that I understood them all and answered them appropriately.   Questions "Part of me feels like the name Stag Gyms sounds like a brand of gyms, e.g. a company, rather than a magazine. Any thoughts on that?" Although I can see where the client is coming from, as the name of the magazine can be easily misinterpreted as a brand of Gyms, we chose this name in order to stand out from other generic magazine mastheads. Accompanied with the bold logo the title boldly emphasises the energetic and intense aspect of fitness. We also believe that the untraditional and unique look will help us attract the younger bracket of our t...