Learning Outcome 3 (U21): Be able to pitch ideas on a proposed media product and respond to questions (

Considering Client Feedback/Questions

To the right are both my practice pitch and my final product pitch for Stag Gyms magazine. As part of the pitch I answered several questions resembling real client queries, after reviewing my practice pitch feedback I was able to identify any weaknesses in my product and resolve them; then after pitching the product again I got given more complex questions which allowed me to reconsider some aspects of my product in order to create better pre-production material and make my product more appealing to the target audience, hopefully making it more successful in the future. Some of the questions were indeed very useful and beneficial to my pre-production phase however some weren't as impactful.

Evaluation of the Client Questions

After pitching my magazine, some of the client questions have proven to be exceptionally useful as feedback, launching us into our pre-production phase with extra knowledge and making us rethink some of the features of our magazine. For example, the question: "Do you think large radio stations are gonna want you on their broadcasts?" made us question whether Radio Stations is an  optimal method of Marketing, and ultimately came to the conclusion that Social media is a far better primary method of advertisement; especially because of the budget free aspect and the ability to reach a large percentage of our target audience easily. Another strength of the social media route is that we are able to constantly advertise our magazine, without having to worry about whether we should spend a part of our budget on the promotion material.

Another major aspect that we had to rethink due to a client question was the kind of image on the front cover of the magazine. The question was something along the lines of "Will you be able to attract a female audience by having a male figure on the front cover". The question was very relevant and in result, we decided to have our front cover feature a wide variety of genders and ethnicity. This is to avoid our magazine being centred around one culture or be male dominated.

Finally, the client question which mentioned "How the magazine is going to make sure that providing information for people working out at home doesn't come with any health or ethical risks" was also very impactful. The question resulted in a clear disclaimer/warning being introduced into each of our magazine issue in order to make sure that the audience which is reading our articles and working out at home understands the risks behind the content mentioned in the magazine, therefore there is a less likely chance of them being injured in the process; which will also let us avoid any health or ethics related accusations (which can potentially result in legal action and a deteriorating brand identity). We also implemented a disclaimer for kids stating "if you are under 16 years of age, make sure you are supervised by an adult", this is because while our magazine is focusing only on 16 years old or older, we are still aware of the possibility that a child under 16 might pick up and buy one of our magazine from a store and possibly injure themselves. Therefore, this is a smart move to once again avoid any risks and accusations from the public.

Less Impactful Questions

While there was a fair share of questions which proved to be very useful there was also a handful which were forgettable once they have been answered, and didn't really contribute to the feedback which we could use in the pre-production and production phases.

One of these questions stated "Any thoughts on the name Stag Gyms sounding like a brand of gyms rather than a fitness magazine?", whilst again I understand why the client is asking this question, the name of our magazine is meant to be very unique so it can stick out amongst other generic fitness magazines. The title is something that the team has thought of for a significant amount of time and has been set in stone whilst considering all the consequences and benefits.